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The design includes the company name in a ribbon wrapping around the image.ĭespite its uniqueness and art, the logo doesn’t wholly represent what the company stands for and quickly became outdated. It captures the moment right before an apple fell on his head. The original Apple logo, designed by Ronald Wayne, shows an image of Isaac Newton reading a book under a tree. We look at the most critical years of evolution below, and the following video is an excellent summary of the evolution of the apple logo. The Evolution of the Apple logoĪpple’s logo has evolved over the years. It was designed by the third co-founder, Ronald Wayne, in 1976.
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Start the free quiz now! How did Apple develop its original brand identity?Īpple’s first logo design illustrated Isaac Newton reading under an apple tree. Steve Jobs followed a fruitarian diet and suggested the name Apple to Wozniak after Jobs visited an apple orchard.ĭiscover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.
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was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.
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